September 16, 2021

21 Popular Digital Marketing Interview Questions

Are you going to attend a digital marketing job interview but not sure what kind of interview questions are asked?

Don’t worry, here are the 21 most popular digital marketing interview questions with answers

This article and digital marketing interview questions list will help prepare for a digital marketing job interview.

Q1. What is digital marketing?

This is one of the most popular and one of the most asked digital marketing interview question. With this question, the interviewer is trying to understand how much you know about digital marketing and how good is your communication skill.

Typically, people try to define digital marketing. But this is not the right way to answer this question. Instead of defining what is digital marketing, you must explain digital marketing in your own way with an example.

Here is how you can answer this digital marketing interview question.


Digital marketing is a concept of using digital devices and digital marketing channels like SEO, Google Ads, Facebook Ads, Social media, email marketing etc to communicate with the target audience.
Basically, digital marketing is an umbrella term used for various types of online and offline marketing activities.

Some examples of digital marketing include, 

  1. Using SEO and Google Ads to drive paid and organic traffic for target keywords
  2. Using Social media for brand building and brand recall
  3. Using Facebook Ads & Instagram ads for lead generation, branding, selling etc
  4. Using YouTube ads + videos to reach the right audience via video marketing.

Q2. What is SEO?


SEO is a short-form of Search Engine Optimization. SEO is the process of ranking a website on the first page of Google or other search engines. Using SEO, we can drive organic traffic. SEO helps us gain visibility in search engine without spending money on advertisement.

SEO is a combination of various techniques used to improve organic ranking in search engines. SEO process contains the use of Keyword research, competitive analysis, SEO audit, on-page and off-page optimization, link building, guest posting etc.

Basically, SEO is a long-term investment and can take a minimum of 6 months for new websites to show results. If done properly, SEO can bring unlimited traffic for free.

SEO provides a very high ROI and very helpful for getting organic traffic from Google.

Q3. What are benefit of Facebook Ads?


Facebook Ads is paid advertisement or sponsored advertisement done on Facebook.

  • Facebook ads can help us target the right kind of audience based on interest, age, gender and locations.
  • Facebook ads allow multiple types of Ad formats like Single Image, Video, Carousel ads.
  • Facebook ads  can also be used for showing ads on Instagram
  • Facebook ads can also be used for retargeting

Q4. What is keyword research in SEO?

Ans: Keyword research is a process of identifying potential keywords for SEO. We use keyword research to find alternate keywords from root keyword by using various keyword research tools like, google keywords planner, semrush, ahrefs, keywords everywhere etc.

Different people follow different keyword research method depending on requirement and SEO project.

Q5. What are different bidding strategies used in Google Ads


Google ads bidding strategies are broadly classified in manual bidding and automated bidding which is also known as smart bidding.

Here is a list of bidding strategies in Google Ads

  • Manual bidding
  • Maximise clicks
  • Maximise conversion
  • Target impression share