Digital Marketing is a concept of using digital devices, channels and tools for marketing. But what is Digital marketing strategy and what is digital marketing plan?
Digital marketers are often confused between digital marketing strategy and digital marketing plan?
Let’s explore more about both.
Digital Marketing Strategy
A digital marketing strategy refers to the overall approach or direction that a business takes to achieve its digital marketing goals. It includes identifying the target audience, understanding their needs and preferences, and developing a plan to reach them through various digital channels. A digital marketing strategy also defines the key performance indicators (KPIs) that will be used to measure the success of the overall digital marketing efforts.
Digital Marketing Plan
On the other hand, a digital marketing plan is a more detailed and actionable document that outlines the specific tactics and activities that will be implemented to achieve the digital marketing goals outlined in the strategy. It includes the specific campaigns, channels, and content that will be used to engage with the target audience and achieve the desired outcomes.
Let’s understand this with an example:
For example, let’s consider a popular Indian business like Zomato, which is an online food delivery and restaurant discovery platform.
Their digital marketing strategy might include goals like increasing their user base, improving brand awareness, and driving more orders through the platform. To achieve these goals, their digital marketing plan might include tactics like social media marketing, email marketing, search engine optimization, and paid advertising.
They may create campaigns on social media platforms like Instagram, Facebook, and Twitter to showcase the different cuisines available on the platform, collaborate with influencers to promote the brand, and use targeted email campaigns to encourage users to order more frequently.
Strategy is at broad level where plan is how the execution will be done.