Welcome to Email Marketing tutorials for beginners by Digital Mastery
In this tutorial, we will learn everything about email marketing and how to do email marketing.
What is Email Marketing?
Email marketing is a concept of using email to communicate marketing messages or using email for promotion. Email marketing is one of the most powerful marketing channels which allows brands to directly communicate with a buyer or potential customers.
Email marketing can be used for:
- Communication and followup
- Promoting an offer
Types of email marketing
Often people mistake email marketing for bulk mail or mass email. Bulk email or mass email are types