February 22, 2024

Facebook Advertising Tutorial for Beginners

Facebook Ads Tutorial for Beginners – 2023

5 Things to know before starting Facebook Advertising: Here are a few things that you should consider before starting your Facebook ads campaign.

After seeing sponsored ads on Facebook and Instagram, you might consider advertising your business on Facebook and Instagram. But wait, don’t just jump to get started.

Read this article before you start advertising on Facebook and Instagram

  1. Don’t start without understanding the basics and learning Facebook Ads
  2. Don’t expect quick results
  3. Facebook Ads are not cheap (Many people think it’s cheaper than Google Ads)
  4. Make your Facebook Ads strategy
  5. Get your creatives and ad copy ready

Facebook is one of the top social media network sites which has over 700 million active users worldwide and users are spending countless hours in it.

So obviously, It is one of the most prominent online platforms to engage with global audiences instantly. Facebook, Not only helps to connect with friends and family, but it has also become increasingly important for businesses and individuals. It is one of the most reliable sources to know more about the organization, business product/services, world events, and more.

With Facebook ads, you can target audiences who do not follow your business page, target demographics, and interest to grab the most valuable potential audience for your business.

Before getting started to practice facebook ads, It’ highly important to know about the different options of Facebook ads and how to apply that to your ad campaign to achieve the best results.

In this guide, You can learn everything about how to create your first Facebook ad campaign and how to gain maximum ROI from your Facebook ads spends with the best facebook marketing strategies.

Types of Facebook ads:

Facebook offers different ad formats to tell your business story in front of the audience to reach out delightfully. Let’s dive in to learn more about in detail.

Image: Present your business with a simple, clean image format to the audiences. With a high-quality visual image, you can drive them to your website or mobile application.

Video: Video has the power to grab the audience’s attention easily. Make a video with sound and motion about your business, product demo, teammates. Your video ads will run in newsfeed, stories, in-stream ads in longer videos.

Collection: This ad type helps in instant shopping. It displays a collection of the product from your business catalog on mobile devices that the audience can buy it easily.

Carousel: Here, In this ad type we can add up to 10 images or videos about your business product/services in a single ad. Add an individual link to each image/video. It’s highly suitable for e-commerce business.

Slideshow: Slideshow ads are like video-ads that can be created with images, text, and sounds. Express your business story to the audience in eye-catchy slideshow ads.

Instant Experience: It is named as canvas. This ad type offers a full-screen mobile-optimize ad type instantly which loads 15 times faster than mobile websites.

Lead Generation ads: Lead ad type presented in the form of image, video, carousel or lead form. Lead generation ad type on Facebook and Instagram to gather audience contact information who are interested in your business product/services.

Dynamic ads: It’s one of the most effective marketing strategy to promote your business to the audience who likes it. For instance, In the e-commerce website, you have added 2 products in the add-to-cart but you didn’t check-out. When you’re in the facebook, dynamic ads with those similar products will be shown there and nudges you to buy that product.

Messenger ads: You can also showcase your ad on the messenger app but you have to pick facebook feed ad when creating an ad on facebook ads manager. The ad can be shown in the form of image, video, carousel and dynamic on the messenger app.

Stories ads: Stories ads displayed in full vertical screen. So, Make the audience to deeply involve your content with the best stories of your business.

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Why is Facebook so good for advertising?

One of the unique things about Facebook is that apart from creating your profile on it, you can also use that profile to create your own page. Only when you have a Facebook page you will be able to advertise to the fullest capabilities offered by the platform. The page can represent your business, organization or anything else.


Through this page, you share relevant content and include all of the information about your services, products, brand, etc. It can be a reliable information hub where people can learn everything about who and what you are. On top of that, there are various Facebook add-ons that can turn your page into an e-commerce store.

You can represent your organization in the best way possible and give your audience all the information they need. On Facebook, you have the option of directing all of your marketing efforts towards your page and this is why you can get comprehensive marketing results that you’ll truly feel and notice. So, let’s see all of the reasons why you should advertise on Facebook:

  • It’s cost-effective
  • It allows you to target specific groups of people
  • You can focus all of your advertising on one brand/page
  • It’s the most popular social media network
  • It offers a lot of different advertising methods
  • Its structure is suitable for advertising
  • It’s simple to use

Have you ever seen sponsored ads on Facebook or Instagram about various products, different types of digital marketing courses, or webinars?

You must know how to run Facebook ads and Instagram ads if you want to become a successful digital marketer.

In this easy Facebook ads tutorial, you will learn everything about Facebook advertising and how Facebook Ads work, how to run Facebook ads, different types of Facebook ads campaigns, how to create ads.

What is Facebook Advertising?

Those sponsored ads are shown using the Facebook Advertising platform also known as the Facebook ad network.

Let’s learn more about Facebook advertising and how Facebook advertising works.

What is Facebook Advertising?

Facebook Advertising is the concept of advertising on Facebook, Instagram, and other properties owned by Facebook. Facebook advertising is a money-making machine for Facebook.

Facebook advertising is used by marketers and brands to show ads to their target audience and Facebook makes money by allowing brands and advertisers to show ads to Facebook users.

Actually, Facebook advertising is the way to earn money for Facebook by showing targeted ads to Facebook users.

According to Statista, Facebook clocked revenue of 17.44 billion US dollars in the first quarter of 2020 and over 18.32 billion US dollars in the second quarter.

I am a big fan of Google Ads and SEO, but I still run Facebook ads for my business and my clients because Facebook advertising is the unique way to reach a large audience at a better price compared to many other platforms.

Facebook advertising is very popular in various parts of the world including India.

Not only Facebook has the biggest user base, with over 2.7 billion monthly active users, but they also have a very powerful and easy to use advertising platform known as Facebook Ads

Now you must be wondering, how does Facebook Advertising work?

How does Facebook Advertising work?

Before you learn about how does Facebook advertising works, you must understand the main difference between posting content on the Facebook or Instagram page or profile and running ads on Facebook.

You must remember that Facebook Advertising is paid while posting on Facebook pages, Groups or Instagram is organic and not paid.

If you post content on your profile or page, it will be shown only to limited people who like of follow your pages, while using Facebook advertising you will be able to reach more people and you can also choose right kind of people based on their age, gender, education, location, and interest.

In nutshell, Facebook allows you to show your ads to more people and the audience you choose and for that, they are charging you money. Simple…

How do Facebook ads work?

Facebook has a huge database of Facebook users, their age, gender, interest and what kind of pages they have liked, and what kind of content they engage with.

This database is known as an audience in Facebook Advertising System.

We as advertisers can use Facebook ads manager or business manager to create Facebook ads and decide who should be able to see our ads.

Facebook ads are targeted to users based on their location, demographic, and profile information. …

Once budget, bidding, and other information entered, Facebook will decide who and when users will see our ads based on our bid, budget, and other parameters.

Once our ads are approved, our ads are shown to Facebook or Instagram users, and money is deducted from our Facebook ads account.

This is the most simple way you can understand how Facebook ads work.

But this is not as simple as it looks. Facebook uses powerful algorithms and machine learning to decide who will see which ads and how much money will be charged to which advertiser.

Once ads are shown, Facebook also generated reports, and reports are provided to advertisers for analysis and optimization.


Leverage the power of Facebook & Instagram marketing to create awareness, increase engagement and grow your business faster

Facebook Advertising

What is Facebook Advertising?

Facebook advertising is one of the most popular ways to advertise business on Facebook & Instagram. Facebook allows advertisers to advertise or promote their business Facebook via Facebook advertising services.

Key Points to remember about Facebook Advertising:

  • Facebook Advertising is paid service offered by Facebook
  • Facebooks advertising can be used to show ads on Facebook and Instagram
  • Facebook allows advertisers to advertise using Image and video ad formats
  • You must have Facebook Ad Account, Facebook Page and website or a landing page to run Facebook ads

Facebook Ads can be a great way to promote your business.

Benefits & Features of Facebook Advertising:

Here are some benefits of advertising on Facebook:-

  • Target Specific Audience: You can target a specific audience with your ads, based on interests, demographics, and even behaviors.
  • Define your budget: Facebook Ads are flexible, so you can customize your ad campaigns to fit your budget and goals.
  • Track Performance: You can track the performance of your ads in real-time and make changes accordingly.
  • You can measure results: With Facebook Ads, you can track how well your ads are performing in terms of reach, engagement, and conversions. This allows you to adjust your campaigns accordingly to get the best results possible.

If you’re new to advertising on Facebook, here are some basics to get you started:-Pick an objective for your ad campaign that aligns with your business goals.-Create ad groups with similar audiences and objectives.-Choose relevant images and copy for your ads.-Set a budget for your ad campaign and bid for each ad group.


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