When it comes to digital marketing tools there are vast choices but there are some tools that are easy to access and also free to use To take your marketing strategy to the next level, we’ve outlined the following 17 digital marketing tools that every marketer should have in their tool bag.
Here are some free digital marketing tools.
Top 17 Free Digital Marketing Tools
1- Google Analytics
Google Analytics can show you who is coming to your website, from where, and on which pages they’re spending most of their time. Beyond that, you can set up goals to track conversions, build an enhanced e-commerce setup, and track events to learn more about user engagement.
2- Keyword Planner
Google Keyword Planner is a research tool, but not for SEO but for Google’s own advertising network called Google Ads. Google Keyword Planner has never been and will never be an SEO tool. The sole purpose of Google Keyword Planner is to help advertisers build, optimize and decide the focus of their advertising campaigns.
3- Google Search Console
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. And You don’t have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site.
4- Google Trends
Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Google Trends provides keyword-related data including search volume index and geographical information about search engine users.
Ubersuggest is a free online tool that will help you generate keyword ideas to improve and expand your content marketing strategy. Whether you’re writing blog posts or trying to emulate your competitor’s success, UberSuggest has the tools to help you on your way.
6- Screaming Frog SEO spider
The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a license to remove the limit & access advanced features.
SEO Review Tools is a collection of real-time SEO tools to analyze your website and to keep track of your competitors in Search. All tools are designed to run fast and to help you improve your website with actionable recommendations and valuable insights.
8- Website Auditor
WebSite Auditor automatically checks the entire website to make sure you instantly spot and fix any. technical issues that can undermine your rankings. Check your site’s structure: the tool crawls all pages and organizes them into a tree-like list.
9- Monitor Backlinks
Monitor Backlinks provides a detailed analysis of each link and domain and quickly reports it to Google Webmaster Tools to disavow links if required and You can also monitor all mentions about your brand that you meet across the web.
10- Answer The Public
Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud.
Grammarly helps you write mistake-free in Gmail, Facebook, Twitter, LinkedIn, and any other app you use. Even in text messages! Grammarly scans your text for common grammatical mistakes (like misused commas) and complex ones (like misplaced modifiers). Write with confidence, even on your phone.
Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process. Imagine a whiteboard, filled with lists of sticky notes, with each note as a task for you and your team.
Canva is a free graphic design platform that’s great for making invitations, business cards, Instagram posts, and more. A drag and drop interface makes customizing thousands of templates simple and easy. Canva’s wide array of features allows you to edit photos without extensive photo editing knowledge or experience.
Hootsuite is a social media management system that gives users an integrated user interface from which to manage their social interactions. Hootsuite supports Twitter, Facebook, Google+, Foursquare, and more.
Smartlook is the missing puzzle piece in analyzing user behavior. Get real qualitative insights that help you improve your mobile app and website. Get a 1-to-1 demo.
Mailchimp is a marketing automation platform designed and developed for businesses using email to reach out to their target markets. It is an all-in-one tool where you can manage your mailing lists, create custom email templates, and nurture and automate your entire marketing campaigns.
17- Right Relevance
It is used to identify top influencers in Big Data, Data Science, and Data Mining. By Gregory Piatetsky, KDnuggets. … It offers an effective way to search and discover relevant content for thousands of topics, from Big Data to cough medicine. I recently got a nice demo from Vishal who explained how it works.
With the help of these tools, you can make your campaigns more creative and readable.
Bhavesh Gudhka is an entrepreneur, digital marketing consultant, trainer, author and founder of Optron Academy. Bhavesh has more than 12 years of experience in IT, Web Development, Digital Marketing & SEO.