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Google Tag Manager and GA4

How to Configure Google Analytics 4 (GA4) using Google Tag Manager

In this section, you will learn step by step process to configure Google Analytics 4 (GA4) using Google Tag manager, also known as GTM.
Here are steps to follow:

Prepare your website for Google Tag Manager

If your website is made using WordPress, you must install Header and Footer plugin for WordPress
You can find list of Header Footer plugins for WordPress here
For this tutorial, i will be using WpCode plugin

Signup for Google Tag Manager

There are two Google Analytics 4 tags Google Tag Manager can support.

  1. Google Analytics: GA4 Configuration
  2. Google Analytics: GA4 Event

Follow these steps to implement Google Analytics 4 using Google Tag Manager.

Step 1: Log in to your Google account and visit https://tagmanager.google.com/

Step 2: Click “Add a new tag” option under “New Tag.

Visit tagmanager.google.com and create an account for Google Tag Manager

(Here you can put a video and step by step guide)
Copy GTM container code and paste on your website.
Refresh and check if code is installed using inspect element.

Setup Google Analytics 4 Configuration Tag

Before you configure GA 4, you must create a Google Analytics account.
Here are steps to create Google Analytics account
Add Video here and also write steps
  • Login to Google account you want to use for Google Analytics
  • If you are creating first Google Analytics account, you will see screen like this.
  • Enter name for your account. Ideally, this should be name of your business or project

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