Google Ads is one of the best ways to reach new customers and grow business. Google Ads (previously AdWords) allows advertisers and marketers to show their ads to their target audience via search, display, video and various other types of campaign options.
Before you begin to advertise using Google Ads, you must learn how to use the Google Ads platform effectively to get the best results and avoid mistakes.
In this beginners guide to Google Ads, you will learn everything from getting started with Google Ads to creating and managing Google Ads campaigns.
Let’s get started…
What is Google Ads?
Google Ads is an online advertising platform owned by Google. Google Ads allows you to advertise your business using various types of ads including search ads, display ads and video ads. Depending on business, products and business objectives, advertisers can choose search or display or video ads or they may use all ads formats if required.