Google Ads Tutorials for Beginners – A Step by Step Guide for 2022

Google Ads Tutorial

This new Google Ads tutorial for beginners is prepared to help you learn how to run Google Ads in 2022.

Google Ads is a complex and a bit difficult topic to learn.

Google Ads Tutorial Overview

This Google Ads tutorial has been prepared for beginners and students who are learning digital marketing. The core objective of this tutorial is to help you understand the basics of Google Ads and share best practices and tips for effectively managing Google Ads campaigns.

Google Ads Tutorial Content:

  1. Google Ads Overview
  2. What is Google Ads?
  3. Google AdWords vs. Google Ads
  4. Features of Google Ads
  5. How does Google Ads work?
  6. How does Google search Ads work?

An Introduction to Google Ads

More than 78% of businesses use Google Ads (Adwords) to advertise their business on the Internet. 

Google Ads

What is Google Ads?

Google Ads is also known as Google AdWords and it’s one of the most popular advertising platforms used by digital marketers.  Google Ads is becoming extremely popular and having knowledge of how to run Google Ads is a must to become a successful digital marketer.

Here is a Google Ads tutorial for beginners to help you learn Google Ads, hope you will like it and share it with your friends.

You can download PDF version of this Google Ads Tutorial 2021 and Google Ads Tutorial 2022 from here – DOWNLOAD PDF BOOK HERE

Google Ads tutorial overview

In this Google Ads tutorial series, you will learn everything about Google Ads (Also known as AdWords). This Google Ads tutorial covers all popular Google Ads topics like search Ads, keyword research, bidding strategies, quality score, display advertising, video ads, conversion setup etc.

Who is this tutorial for?

This Google Ads tutorial is for beginners who are new to digital marketing and Google Ads. This tutorial will help them learn new things about Google Ads and improve their knowledge.

This latest Google Ads tutorial will also help you answer many Google Ads interview questions and digital marketing interview questions for freshers.

Content of Google Ads Tutorial

This new Google Ads tutorial includes various topics and how-to articles, guides and Google Ads tips. It’s organised in various chapters and sections to help you find the right tutorial as per your need.

Chapter 1: Google Ads Introduction

Google Ads which is also known as Google AdWords or AdWords is an advertising platform by Google that allows advertisers and marketers to show ads on Google search results page and other websites and platforms via Google display network.

  • Google AdWords was introduced on 23 October 2000
  • Google AdWords was rebranded as Google Ads on 27 June 2008
  • Google Ads works on the PPC (Pay Per Click) model


The best way to learn Google Ads is by creating live projects and running ads or by attending Google Ads training.

Google Ads is one of the best ways to reach new customers and grow business. Google Ads (previously AdWords) allows advertisers and marketers to show their ads to their target audience via search, display, video and various other types of campaign options.

Before you begin to advertise using Google Ads, you must learn how to use the Google Ads platform effectively to get the best results and avoid mistakes.

In this beginners guide to Google Ads, you will learn everything from getting started with Google Ads to creating and managing Google Ads campaigns.

Let’s get started…

What is Google Ads?

Google Ads is an online advertising platform owned by Google. Google Ads allows you to advertise your business using various types of ads including search ads, display ads and video ads. Depending on business, products and business objectives, advertisers can choose search or display or video ads or they may use all ads formats if required.

Google Ads benefits

Google Search Ads Example 2022