February 17, 2024

Google Ads Tutorials for Beginners in 2023 – With PDF Guide

This new Google Ads tutorial for beginners is prepared to help you learn how to run Google Ads in 2023.

Google Ads is a complex and a bit difficult topic to learn.

Google Ads Tutorial Overview

This Google Ads tutorial has been prepared for beginners and students who are learning digital marketing. The core objective of this tutorial is to help you understand the basics of Google Ads and share best practices and tips for effectively managing Google Ads campaigns.

Google Ads Tutorial Content:

  1. Google Ads Overview
  2. What is Google Ads?
  3. Google AdWords vs. Google Ads
  4. Features of Google Ads
  5. How does Google Ads work?
  6. How does Google search Ads work?

An Introduction to Google Ads

More than 78% of businesses use Google Ads (Adwords) to advertise their business on the Internet. 

Google Ads

About Google Ads

Google Ads is also known as Google AdWords and it’s one of the most popular digital advertising platforms used by digital marketers and brands.  Google Ads is becoming extremely popular, having knowledge of how to run Google Ads is very important in 2023 for every digital marketer.

Here is a Google Ads tutorial for beginners to help you learn Google Ads, hope you will like it and share it with your friends.

You can download PDF version of this Google Ads Tutorial 2023 – Click Here Download PDF

Google Ads tutorial overview

In this Google Ads tutorial series, you will learn everything about Google Ads (Also known as AdWords). This Google Ads tutorial covers all popular Google Ads topics like search Ads, keyword research, bidding strategies, quality score, display advertising, video ads, conversion setup etc.

Who is this tutorial for?

This Google Ads tutorial is for beginners who are new to digital marketing and Google Ads. This tutorial will help them learn new things about Google Ads and improve their knowledge.

This latest Google Ads tutorial will also help you answer many Google Ads interview questions and digital marketing interview questions for freshers.

Content of Google Ads Tutorial

This new Google Ads tutorial includes various topics and how-to articles, guides and Google Ads tips. It’s organised in various chapters and sections to help you find the right tutorial as per your need.

Chapter 1: Introduction to Google Ads

  • What is Google Ads?
  • Why use Google Ads?
  • Understanding the Google Ads auction system
  • Setting up a Google Ads account
  • Navigating the Google Ads dashboard

Chapter 2: Google Ads Account Structure

  • Understanding the hierarchy of Google Ads accounts, campaigns, ad groups, and ads
  • How to organize your account structure for optimal performance
  • Creating and managing campaigns and ad groups

Chapter 3: Keyword Research and Selection

  • Conducting keyword research to identify relevant search terms for your business
  • Using Google’s Keyword Planner tool
  • Choosing the right match types for your keywords
  • Negative keyword research and selection

Chapter 4: Ad Creation and Optimization

  • Best practices for creating effective text, display, and video ads
  • Ad targeting options, including audience targeting and geographic targeting
  • Ad optimization techniques for improving ad performance and increasing click-through rates

Chapter 5: Bidding and Budgeting

  • Understanding the different bidding strategies available in Google Ads
  • Setting and adjusting your bidding and budgeting options
  • Understanding the different factors that affect ad position and cost-per-click

Chapter 6: Measuring and Analyzing Results

  • Key metrics to track in Google Ads, including impressions, clicks, conversions, and cost-per-click
  • Using Google Ads reporting and analytics tools to measure and analyze campaign performance
  • Interpreting data and making data-driven decisions to optimize your campaigns

Chapter 7: Advanced Google Ads Strategies

  • Advanced targeting techniques, such as retargeting and custom intent targeting
  • Creating and testing different ad formats and ad extensions
  • Using automated bidding strategies and machine learning to optimize your campaigns

Chapter 8: Google Ads Policies and Best Practices

  • Understanding Google Ads policies and guidelines
  • Best practices for creating ads that comply with Google’s policies and achieve optimal performance
  • Tips for avoiding common mistakes and pitfalls in Google Ads campaigns

Chapter 1: Google Ads Introduction

Google Ads which is also known as Google AdWords or AdWords is an advertising platform by Google that allows advertisers and marketers to show ads on Google search results page and other websites and platforms via Google display network.

  • Google AdWords was introduced on 23 October 2000
  • Google AdWords was rebranded as Google Ads on 27 June 2008
  • Google Ads works on the PPC (Pay Per Click) model

The best way to learn Google Ads is by creating live projects and running ads or by attending Google Ads training.

Google Ads is one of the best ways to reach new customers and grow business. Google Ads (previously AdWords) allows advertisers and marketers to show their ads to their target audience via search, display, video and various other types of campaign options.

Before you begin to advertise using Google Ads, you must learn how to use the Google Ads platform effectively to get the best results and avoid mistakes.

In this beginners guide to Google Ads, you will learn everything from getting started with Google Ads to creating and managing Google Ads campaigns.

Let’s get started…

What is Google Ads?

Google Ads is a powerful digital advertising platform that allows businesses of all sizes to reach their target audience through targeted, relevant ads. Google Ads allows you to display your ads on Google search results pages, partner websites, and across the internet. In this tutorial, we will take a deep dive into Google Ads and how it can be used to drive more traffic, leads, and sales for your business.

Google Ads is an online advertising platform owned by Google. Google Ads allows you to advertise your business using various types of ads including search ads, display ads and video ads. Depending on business, products and business objectives, advertisers can choose search or display or video ads or they may use all ads formats if required.

Google Ads benefits

Advertising with Google Ads can be a great way to reach new customers online and grow your business. By using Google Ads, you can display your ads to users who are searching for products or services like yours on Google, YouTube, and other Google partner sites.

Here are some key benefits of advertising with Google Ads:

  1. Reach a wider audience: With over 3.5 billion searches per day on Google, advertising with Google Ads can help you reach a massive audience of potential customers.
  2. Target specific audiences: Google Ads allows you to target specific audiences based on demographics, interests, and behaviors. This means you can show your ads to users who are most likely to be interested in your products or services.
  3. Control your ad spend: With Google Ads, you only pay when someone clicks on your ad. You can set a daily budget and bid on specific keywords to control your costs and ensure you’re getting the most out of your ad spend.
  4. Measure your results: Google Ads provides detailed analytics and reporting, so you can track the performance of your campaigns and make data-driven decisions to optimize your ad spend.
  5. Flexible ad formats: Google Ads supports a variety of ad formats, including text ads, image ads, video ads, and more. This allows you to create ads that are tailored to your specific business and marketing goals.

Before you start advertising with Google Ads, it’s important to have a clear understanding of how Google Ads works and how to get started with Google ads.

Google Search Ads Example 2022

How to create new Google Ads Account

To create a Google Ads account you will need Gmail or Google Account. Remember, creating Google Ads account is free, but you will need to setup payment and add money to your Google Ads account to activate ads.

Step 1: Login to your Google Accounts or Gmail account

You can login to your Gmail account or Google account and then go to https://ads.google.com or just go to https://ads.google.com and then click on “Start Now” button

Step 2: Login to your Google account

Step 3: After Account is created, you will see a page like this (Image below)

Warning : Don’t click on any of above links

Now carefully look at those small text and lick on switch to expert mode.

Step 4: Create account without campaign

Step 5: Setup your payment and other information

Warning: Confirm your billing country, time zone and currency. (You can’t change this later)

Bhavesh Gudhka

Bhavesh Gudhka is an entrepreneur, digital marketing consultant, trainer, author and founder of Optron Academy. Bhavesh has more than 12 years of experience in IT, Web Development, Digital Marketing & SEO.

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