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How to Advertise on Facebook Using Facebook Ads

 How to do Facebook ads:- A bit by bit guide to advertise on Facebook

 

 

Before getting into Facebook paid ads there are many parts to be checked.  

  • Are you ready with your Facebook ads manager account?
  • Is your objective clear?
  • what should be your target audience apt?
  • how you can set your budget?
  • Are you regularly doing performance checkups?

 

In this beginner’s guide, we’ll look at what makes Facebook such a popular advertising platform with so many brands and walk you step-by-step through how to set up a Facebook ad campaign to drive sales for your business. In this digital world, more than 2.6 billion people are using Facebook every month, and approximately 1.7 billion users every day. To make Facebook ads you should be clear with every tapping and to make clear with all these parts we have a checklist that will help you to make your campaign. let’s take look at how to exactly advertise on Facebook using Facebook Ads

 

While doing Facebook ads you must be clear with the variety of paid ads options. The Facebook ads contain these three elements.

  1. Campaigns:- A campaign is a set of ads.
  2. Ad sets:-This is used when you are targeting different audiences with different indicators. For doing these you will require your separate ads sets for each.
  3. Ads:- These are the actual ads that you are running that have different images, content, etc.

 

Firstly we will know how we can make Facebook ads

Following are the bit by bit procedures to make ads:-
  1. You should have a Facebook ads manager account.
  2. Then start making ads through Facebook ads manager
  3. Choose your objective
  4. Choose your audience
  5. Set your budget
  6. Make your ad
  7. Keep a watch on your ads performance
  8. Reporting your Facebook ads performance

checklist

 

1. You should have a Facebook ads manager account

        To set up all these follow this bit by bit:- 

  1. Go to:- https://www.facebook.com/business/tools/ads-manager
  2. Click the button which tells you to “Go to ads manager”. 
  3. Then fill in your details on the account to set up your page.
  4. It will ask you to set up your payment method.
  5. After saving all the changes press the save changes button

 

You can search on google for Facebook ads manager you will get a link and fill in the details for setting up your account. Facebook ads manager is the dashboard that shows users a summary of all their campaigns. The dashboard contains all of the results of your campaign. The main part is highlighted when we open the Facebook ads manager is how much we are spending per day. The dashboard is very easy to access. It has all the filters to view all the results.

 

Make sure that to use Facebook ads manager you should have a Facebook business page it has to be because you can’t run ads through your profile. Once you are done with all these steps you are ready to access your Facebook ads manager account.

 

2. Then start making ads through the Facebook ads manager account 

After completing the sign-up details of your ads manager account, you’ll start seeing your performance on your dashboard, It will contain all the parts of your campaign, ad sets, ads including your spending to your results.

To start with your campaign ad sets or ads on Facebook ad manager, tab the button with the green color “Create” as shown below.

campaign3. Choose your objective

While making any campaign you must be clear with your objective in your mind. Ads manager will tell you to choose an objective for your campaign 

objective

There are a total of 11 different objectives:-

  1. Brand awareness
  2. Reach
  3. Website traffic
  4. Engagement
  5. App installs
  6. Video views
  7. Lead generation
  8. Messages
  9. Conversions
  10. Catalog sales
  11. Store traffic

 

After choosing one of the objectives you are making Facebook a clear idea for making your campaign, once you select one objective you will enter the URL you want to promote. If in case you are using any marketing automation software, then make sure to create a unique tracking URL with UTM parameters(———-) to ensure that you’ll be able to keep track of your traffic and conversions of ads. 

4. Choose your audience 

This step must be very clear, to select your audiences you must have proper knowledge of your campaigns and ad sets. You should target your audience by keeping your objective in your mind. To target, your audience facebook gives you vast options.

audience

  1. Location
  2. Age
  3. Gender
  4. Languages
  5. Relationship
  6. Education
  7. Work
  8. Financial
  9. Home
  10. Ethnic affinity
  11. Generation
  12. Parents
  13. Politics for (the U.S only)
  14. Life events
  15. Interests
  16. Behaviors
  17. Connections

 

These are the wide options where Facebook gives you to choose your audiences you can also target people who are in your company’s contact database, the option of the custom audience allows you to target the audience based on demographics. 

demographic5. Set your budget 

Facebook gives you the options for setting up your budget. You can either set a daily budget or a lifetime budget.

  1. Daily budget:- If you want to run your ad continuously throughout the day you will go with this option. Daily budget means Facebook will show your spending per day. The minimum daily budget for ads is USD 1.00 and must be at least 2X of your CPC. CPC is the cost per click.
  2. Lifetime budget:- If you want to run your ad for a long period you should set up a lifetime budget.

budget

Facebook also gives you the advanced option for budgeting in this you should also know about scheduling, optimization and pricing, and delivery.

  • Schedule:- This option gives you the choice to adjust your dates, timings, the period for your campaigns. It also has parameters so that you can run your ads only during a specific day or time or week. 
  • Optimization and pricing:- This tells you whether you want to bid your clicks, objective, or impressions or not. If you do this you’ll pay for your ad to be shown to your targeted audience but this facebook will decide your maximum bid. If you don’t want Facebook to control your bid then you have to choose your manual bidding option. By selecting this option you will have control of access to your bidding. Facebook will also suggest to you based on other advertisers how you can bid.
  • Delivery:- It has two categories: standard and accelerated. Standard delivery will show your ads full day but accelerated delivery will help you to reach your audience quickly,(but this option requires manual bidding)

6. Make your ad 

Your ad will be the exact outcome of your objective so your objective should be well prepared and organized. The Facebook ads give you two formats: Links and Carousels. Links are where you can display a single image on your ad. In the carousel, you can add multiple images with more than three scrolling images at no additional cost.

The below image shows you the links ads:-

link ad

And a carousel ad will be displayed like this:-

carosel

After you finalize your images you have to upload your images but for uploading your images there are some criteria:- 

If you are using single image ads you should be in this criteria. 

 

Text:- 125 Characters 

Ads headline:- 25 characters

Image ratio:- 1:91:1

Image resolution:- 1080X1080 pixels

 

And for multiple images ads 

Text:- 125 characters

Ads headlines:- 40 characters

Image ratio:- 1:1

Link description:- 20 characters

Image size:- 1080X1080 pixels

 

Make sure that the above adoptions are for traffic objectives, and if you want to boost your posts you will get different options like page boost. After this procedure, the ads manager will ask you to display your ads on the following desktop news feed, mobile news feed, desktop right column.

7. Keep a watch on your ads performance

 to monitor your ads you should be always updated with your ad performance. And where you can see your results this will be your question, so you can watch this on your Facebook ads manager and also on your marketing software if you have.

Here are some ways to your results:- 

 

  • Performance:- In this, you will get the results of your reach, frequency, and impressions.
  • Engagement:- It contains page likes, page engagement, and post engagement.
  • Videos:- In videos, you will get video views and an average% of how many times videos are viewed.
  • Websites:- websites show you all your checkouts, payments, derails, purchase, and add to cart activities.
  • Apps:- In apps, you will get results of how many people have downloaded the app, credit spends, app engagement, mobile app actions, and cost per app engagement.
  • Events:- events show you event responses and also cost per event responses.
  • Clicks:- In clicks you will get to see CTC (Click through rate) and CPC (Cost per click).
  • Settings:- Settings gives you options of changing dates, names, schedule, delivery, and bidding options.

 

You will also get your four levels to analyze your account, campaign, ad set, and sd level. The account level will give you the performance of your all campaigns, and on campaigns, ad set, and ad level you can watch the individual ad performances.

8. Reporting your ad performance

To keep reports of your Facebook ads there are some setups you have to do and you can get your result on email also. The following are the steps to see your results.

  1. To analyze your report for that chooses the main.
  2. Select ads reporting.
  3. Select and make a custom report
  4. Open your saved report
  5. After this save your report, give it a name, and check schedule emails.
  6. Follow all the above steps to edit and confirm your reporting settings.

 

If you follow all the steps in the correct way then you are all set for creating your Facebook ads.

 

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