June 29, 2022
What is influencer marketing

What is Influencer Marketing & How to get started?

You might have seen many videos or reels on Instagram or YouTube where creators or people promote some products or brands, That’s called Influencer marketing.

What is Influencer Marketing?

Influencer marketing is a form of marketing where a popular person or celebrity encourages their audience to buy or use products or services of particular brands using social media platforms like Instagram, Facebook, YouTube, Twitter, or even TikTok

In other words,

Influencer marketing is a type of social media marketing in which, brands promote their products or services by partnering with popular social media influencers in a particular niche.

Influencer marketing can also be defined as,

Influencer marketing is all about a company collaborating with social media influencers in a particular niche and trusting them to create sponsored content that’ll help the company spread the word about its products and services

For example, digital mastery may partner with A2 Motivation (Channel of Arvind Arora) to spread awareness about digital marketing and why learn digital marketing

Or digital mastery may also partner with popular social media stars like, Khan Sir, Jasmin Patel, and many such creators who have huge audiences and followers on their YouTube or social media accounts.

Who is an Influencer?

Do you know Baba Ramdev? Do you know Shilpa Shetty?

Who are they?

They are famous people and they have a huge fan following.

They have an influence on people because many fans trust and follow what they say, what they do.

Baba Ramdev, Shilpa Shetty used TV and news media to gain popularity and promote Yoga, he became an influencer on television and now he is also popular on social media.

Another example is Neeraj Chopra  – He is Javelin Thrower, Tokyo2020 Olympic Gold Medalist.

Neeraj Chopra has more than 5.1 million followers on Instagram, he has mentioned Contact: partnerships@jsw.in for the partnership for influencer marketing

In simple words, An influencer is someone who is popular and can influence others.

Typically, influencers have a large set of engaged audiences that the brand can utilize to gain popularity and drive sales by creating brand awareness

Social media influencer is a

Partnering with influencers is the topmost marketing strategy that nowadays many brands are using. The most common reason for using influencer marketing

  1.  The brand will reach a bigger audience.
  2.  Increase in the number of followers on social media.
  3.  More traffic to the site.
  4.   Maximize conversions.

 when you see celebrities or other famous people using certain products or services you will more likely to purchase them.

There are many big brands like Adidas, Puma, Nyka, etc use influencer marketing to reach their target audience.

 Instagram is a well-known social media platform that is growing for influencer marketing other networks like Snapchat, YouTube, Tiktok, and Facebook have their own sets of influencers. Instagram influencers have earned and become experts in their respected niches, whether it is fashion, marketing, health, or lifestyle.

87.1% of influencers chose Instagram as their number one platform for 2018, with YouTube coming in second.

Approach to influencer marketing

  • Be organized, put together a strategy, plan, and budget, spend time on research.
  • Decide on your approach to finding influencers – find them organically, subscribe to a platform, or work through an agency.
  • Be patient.


 Influencer marketing is becoming the big trend in 2021. A recent study shows 81% of marketers find influencer marketing very effective.

 It has become a great deal in a short time and 5 years may be drastically different from today.

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