Table of Contents
- WHAT IS DIGITAL MARKETING
- CAREER IN DIGITAL MARKETING
- SKILLS REQUIRED FOR DIGITAL MARKETING
- WHY YOU SHOULD CHOOSE THE DIGITAL MARKETING CAREER OPTION
- SALARY OF DIFFERENT ROLES IN DIGITAL MARKETING
- VARIOUS OPTIONS IN DIGITAL MARKETING CAREER TO CHOOSE
- FREE COURSES FOR DIGITAL MARKETING
- HOW TO START YOUR DIGITAL MARKETING CARRER
WHAT IS DIGITAL MARKETING
In this blog, we will dight you with all the necessary information you need before you kick-start your career in digital marketing. Make sure to stick to the end of the blog for some tips on how you can start a successful career in digital marketing.
Digital Marketing which is also called online marketing, is the platform where we can promote our brands, advertise our products or services at the digital level with the targeted audiences using the internet and other ways of digital communication. Digital marketing includes email, social media, and web-based advertising, and contains a lot of creativity, writing skills, etc.
Since companies are trying to engage customers by using the immense power of the internet, they have to employ several people in different roles and with specific skill-sets to help with this purpose. Digital marketing is quite versatile and creative. Before going into the ways to forward your career in digital marketing, let’s first understand the concept – what is digital marketing?
CAREER IN DIGITAL MARKETING?
Before we get into a career in digital marketing we should take a brief look at the advertising world if you are in the 90s or early 2000s borns you might remember those advertisements you use to see in the break of your movies serials most of them were so creative that you might them today also and few were so inspiring that we used to buy that product also. the main objective of showing those ads is to make aware of the product and influence customers to buy it.
For advertising purposes, companies spend huge amounts of money it’s their way to attract new customers and enlarge the customer pool. You might have already guessed that marketing is highly dependent on consumer trends. So, now, where does digital marketing come in here?
Nowadays the majority of people have shifted from television sets to the Internet With this change, companies have also shifted from traditional advertising to digital marketing – bringing advertisements to your mobile or computer screen. However, since the internet is almost endless, digital marketing has to deal with a lot of skills and roles so that you can cut through the competition. It has become a very lucrative option and the demand for digital marketers is increasing.
A digital marketing career gives you vast options in the future you either be a self-employed or employed person, the digital marketing industry is the biggest growing industry in today’s date. There are a lot of career options in this field you can choose one of them according to your suitable skills. you can get all digital marketing-related articles on our website https://www.digitalmastery.in/
SKILLS REQUIRED FOR DIGITAL MARKETING
Digital Marketers need a large and diverse range of skills, both hard and soft. Some require deep and comprehensive knowledge, others may be less critical or easy to pick up—and, as always, the full list of skills you’ll need as a Digital Marketer is somewhat dependent on where you’ll be working and what you’ll be doing. The following list represents the skills a top-tier Digital Marketer should have, beginning with the must-have hard skills, and ending with the attributes the very best Digital Marketers develop over time—often in unrelated fields.
SEO and SEM
Whatever work you do as a digital marketer and it is not be seen by people than what the use of that work, so make your work visible and drive traffic to your online properties, particularly your landing pages, is the first and arguably most vital step in connecting with your audience. To succeed as a Digital Marketer, you’ll need to be an expert at using SEO and SEM to their utmost. Both SEO & SEM helps you not only to push your content to the target audience but also helps you narrow down your customer database.
As a Digital marketer one should know to analyze data with the help of various tools like google analytics and other tools. Their detailed information about where your traffic comes from—the most attractive keywords, the most popular times of day, and invaluable data on your audience’s age, gender, and location breakdown, as well as their interests and the devices they’re using to reach you—is perhaps the Digital Marketer’s most valuable source of audience insight.
As a Digital marketer, one should know all the platforms 0f social media and has to be used to it they have to post content and reach out to an audience. And each platform has its quirks; you’ll need to know what works and what doesn’t, when and what to post, and how to adjust the tone of your posts to resonate with the different segments of your audience that use different platforms. there are many techniques on social media to reach your audience like social listening, live-streaming, direct messaging, and hashtagging.
In Digital marketing you have to set a budget for advertising, PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. … It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. This includes both ad placement in various sites around the web—through direct advertising or platforms like Google Ads—as well as social media ads and sponsored posts.
It is very easy to reach your customers by making space in their inboxes. Sending out email campaigns or sending invitations to your websites to take look, Email Marketing plays a very crucial role in digital marketing it is a formal platform for communication. There are many tools for Email Marketing purpose which helps this excellent formal communication platform to reach their target audience easily.
The heart of digital marketing is content creation generating content for companies, websites that will pull your target audience easily. The main aim of content creation is not only to use high-quality content and SEO-friendly content but also to write the content which will understand the process of how to effectively get audiences to engage. Is recommended to make “Every time Fresh Content” This means that if a customer finds the content a day later or years later, the information will still be relevant to their needs.
Basic Design Skills
As creative content, there should be creativeness in your photos and videos so that you can easily attract customers, buy your product or services, or drive traffic to your website. While larger teams often have a dedicated art department staffed with Graphic Designers, it often falls to the Digital Marketer to perform everyday tasks like selecting and manipulating the images that will appear on the company’s social media feeds or putting together the layout for an email newsletter. It is best practice for Digital Marketers to have basic knowledge about software such as Adobe Creative Suite (Photoshop, After Effects, Illustrator, InDesign, etc), Canva, Inkscape that would help them in creating visual content. So if you think you have a creative mind you can go with the graphic designing option.
All of these skills come together when a Digital Marketer lays out a multi-phase plan to be deployed over weeks or even months. This, of course, demands intense planning and a forward-looking attitude, as well as an eye for emerging trends. Successful Digital Marketers have an insatiable curiosity for the way things work, and the way things are changing—both within their industry and globally. To stay abreast of these trends calls for perpetual learning.
In digital marketing, you should have good communication skills, so that you got a chance to present in front of customers or to pitch something you can use these communication skills to get that deal. It is said that with,” good communication you can win anything”, A Digital Marketer should have the ability to look at things from a different perspective, to be able to communicate ideas in a way that the audience will understand, along with understanding what the audience will find entertaining and worthwhile.
WHY YOU SHOULD CHOOSE THE DIGITAL MARKETING CAREER OPTION
Breaking away from the traditional forms of offline marketing, Digital Marketing has established an incremental role in the business world in present times. That’s why a career in digital marketing has emerged amongst the choicest ones because more and more students from diverse streams are choosing this specialization for its popularity in the world of the Internet. Here are the top reasons why you should choose a career in Digital Marketing:
Diverse Job Opportunities
In Digital Marketing you get high-salary packages whether you are working as a Digital Marketing Executive, Social Media Manager, or Content Marketing Manager. You can also explore both full-time and freelance opportunities in this field with high-paying packages that range from around 6 Lakhs to 18 Lakhs per annum and even higher with more experience. There are different parts in digital marketing to explore yourself it is all about the creativity you show in your work.
An Ever-evolving Industry
In today’s generation, the digital marketing industry is the fastest growing industry as we said it is always growing and evolving with new domains to discover as more and more social media platforms surface and even more content and marketing tools and technologies are innovated. And digital marketing industry plus point is it will never be ended or out of trend as we know this 20th century the internet world and digital marketing is all about online marketing so,” you will be never unemployed”.
Immense Learning Scope
As it is an ever-growing specialization, you can avail yourself of the scope of learning and mastering its key aspects such as SEO, Social Media Marketing, Content Marketing, Copywriting, etc.
Start on your agency
Once you started your carer in digital marketing you will get known with lost of things and when you will become mastering with its different aspects, you can further begin on your own and avail networking opportunities to take clients as a freelance Digital Marketer or start your agency which doesn’t require much investment. As digital marketing is all about full freelancing opportunities, you can avail yourself to work at your timings and enjoy the flexible work environment.
Stay in Touch with New Trends
Digital marketers are always aware of new technologies and content trends around the world and capture the right opportunities to invest their knowledge towards bringing better reach, audience, and revenues. Thus, pursuing a career in Digital Marketing, you will be always updated with the new trends and learn to find the right timings to avail yourself the best!
SALARY OF DIFFERENT ROLES IN DIGITAL MARKETING
There are many high-salaried careers and job profiles in Digital Marketing. Here is the salary overview for top careers in Digital Marketing:
Digital Marketing offers some of the high-paying jobs and careers for both creative and technical roles. As per Glassdoor, the average base pay of a Digital Marketing Manager is ₹398K per annum in India. Now, take a look at the salary of a Digital Marketing Manager at the entry-level, intermediate-level as well as experienced-level according to Payscale:
|Digital Marketing Manager Salary||Salary per annum|
Career Opportunities in Digital Marketing
What jobs can you do with digital marketing? As one of the choicest specializations in the digital era, Digital Marketing offers excessive career opportunities for students and professionals from all backgrounds from creative to technical. Here are the top career opportunities in Digital Marketing:
- Digital Marketing Manager
- Brand Manager
- Social Media Manager
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimisation Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert
Digital Marketing Manager
A Digital Marketing Manager manages all the digital marketing campaigns plans across varied media, such as social media, SEO/SEM, advertising, e-mail campaigns, etc. The manager also monitors and strategizes all the digital marketing campaigns and optimizes them continuously to ensure the highest revenues and reach.
An SEO specialist’s role is to handle all the website optimizing to attain higher search engine rankings and has an in-depth understanding of how to get the highest traffic from all search engines. They also design strategies and plans for enhancing the website rankings across search engines.
A social media manager handles all the social media platforms of the company or brand and makes different social media strategies to write creative content and post and build the best online presence for the brand.
Content Marketing Specialist
A content marketing specialist focus on content writing for company or brands products, writing the creative story so that after watching or reading that content customers will be influenced to buy those products. That content can be blogs, social media, advertisements, website content, and more.
Pay Per Click or SEM Analyst
Pay per click or SEM analyst mainly focus on the website traffic and campaign budgeting is done with PPC, it also integrates with campaign tracking as well as all elements of online marketing, search analytics, SEO, amongst others.
SEO Content Writer
An SEO Content Writer researches the trending and industry-related topics and curates all the online content like blogs, social media copy, website content, adverts, and more along with integrating SEO insights, keywords, etc.
Other than these, some more popular digital marketing jobs and careers are:
- Web developer/designer
- Analytics Manager
- CRM Manager
- Email Marketing Manager
- E-commerce Manager
- Digital Agency Account Director
- Content Marketing Certification Course by Hubspot Academy
- Introduction to Social Media Advertising by Buffer
- Email Marketing Certification Course by Hubspot Academy
- Online Marketing Certification by eMarketing Institute
- Inbound Certification Course by Hubspot Academy
- Viral Marketing and How to Craft Contagious Content by Coursera
- Engaging Storytelling with Instant Articles by Facebook Blueprint
- Marketing with Ahrefs
- Digital Skills: Digital Marketing by Future Learn
- SEO Training Course by Moz
To start your career in Digital Marketing you should first research on the internet about the total guide of digital marketing, you can get a lot of information about the various courses provided by tremendous digital marketing academies in just a few clicks. There is a lot of digital marketing- people who have the knowledge and skills required to creatively utilize the power of the Internet for drawing the attention of prospective customers, engaging the audience, and drawing sales and rewards.
Firstly, you need to begin with understanding what digital marketing is, its different components, tools, techniques, etc. through a course or training program. You can take up online Digital Marketing courses like Google Digital Marketing Courses, or you can do a Diploma in Digital Marketing, BBA in Digital Marketing, or even an MBA or Masters in Digital Marketing.
Once you will be ready with proper knowledge and technical skills build a strong online presence and keep up with the latest digital marketing trends. The most essential networking channels for Digital Marketing professionals are LinkedIn, Facebook, and Twitter.
Start finding available job vacancies in digital marketing by going across their websites and start applying by looking at your specialized skills. It is also important to create a good portfolio and resume to land your dream career in Digital Marketing and thus make sure to draft an impressive resume highlighting your achievements, educational qualifications, skills, and the like.
While browsing through the available jobs, you can also utilize your skills by taking up freelance projects. Digital Marketing is one of the in-demand fields booming with freelance opportunities to opt for part-time projects which can also, fortunately, turn into full-time associations. So, sign up at freelancing platforms and start broadening your network and clients that can help you build a strong resume and portfolio!
A successful digital marketing professional is self-motivated to learn about the latest trends in the respective industry, enthusiastic about building a favorable brand image, and passionate about building meaningful relationships with customers. A digital marketing professional possesses the knowledge and skills to exploit the power of the Internet for posting blogs, creating social media posts, conducting advertising campaigns, creating web pages, etc.
Bhavesh Gudhka is an entrepreneur, digital marketing consultant, trainer, author and founder of Optron Academy. Bhavesh has more than 12 years of experience in IT, Web Development, Digital Marketing & SEO.