February 17, 2024
Social Media Marketing

Social Media Marketing Tutorial for Beginners

Social media marketing is a digital marketing strategy that involves using social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to promote a brand, product, or service. Social media marketing aims to reach and engage with a target audience, build brand awareness, and drive traffic and sales.

Social media marketing can include various tactics such as creating and sharing content, running paid advertising campaigns, influencer marketing, social media contests and giveaways, and more. The goal is to create a strong online presence for the brand on social media platforms and engage with the target audience through regular interactions and conversations.

One of the key advantages of social media marketing is its ability to target specific audiences based on demographics, interests, behavior, and other factors. This allows marketers to reach a highly targeted audience and tailor their message accordingly.

Social media marketing can be highly effective when done correctly, but it requires a solid understanding of the target audience, the social media platforms being used, and the goals of the marketing campaign. Marketers must also continuously monitor and adjust their strategy based on the performance of their campaigns.

The Ultimate Guide to Social Media Platforms

In today’s digital age, social media has become an integral part of our lives. From connecting with friends and family to promoting businesses and products, social media platforms have revolutionized the way we interact with each other and the world around us. In this guide, we’ll explore some of the most popular social media platforms, their features, and benefits.

Social Networking Platforms


Facebook is the largest social networking platform in the world, with over 2.8 billion monthly active users. It allows users to create profiles, connect with friends and family, and share content such as photos, videos, and status updates. Some of the key features of Facebook include:

  • News Feed: Displays updates from friends, pages, and groups that a user follows.
  • Messenger: A separate messaging app that allows users to send text, voice, and video messages to each other.
  • Pages: Allows businesses and public figures to create a presence on Facebook and connect with their audience.

Benefits of Facebook:

  • Large user base: With over 2.8 billion monthly active users, Facebook offers a massive audience for businesses and individuals to connect with.
  • Targeted advertising: Facebook’s advertising platform allows businesses to target specific demographics, interests, behaviors, and more, making it an effective tool for reaching a highly targeted audience.
  • Customer service: Facebook allows businesses to communicate with their customers through Messenger, making it easier to provide customer service and support.


LinkedIn is a social networking platform for professionals and businesses. It allows users to create profiles, connect with colleagues and industry professionals, and share content related to their industry. Some of the key features of LinkedIn include:

  • Jobs: Allows users to search and apply for jobs, as well as post job listings.
  • Groups: Allows users to join and participate in groups related to their industry or interests.
  • Pages: Allows businesses to create a presence on LinkedIn and connect with their audience.

Benefits of LinkedIn:

  • Professional networking: LinkedIn is specifically designed for professionals, making it an ideal platform for networking and building industry connections.
  • Recruiting: LinkedIn’s job search and recruitment features make it a popular platform for job seekers and recruiters alike.
  • Thought leadership: LinkedIn allows users to share industry-related content and position themselves as thought leaders in their field.


Twitter is a microblogging platform that allows users to share short, 280-character messages known as tweets. It is popular among celebrities, politicians, journalists, and businesses. Some of the key features of Twitter include:

  • Retweets: Allows users to share other users’ tweets with their own followers.
  • Hashtags: Allows users to categorize tweets and make them searchable.
  • Moments: Curated collections of tweets around a specific topic or event.

Benefits of Twitter:

  • Real-time communication: Twitter’s fast-paced, real-time nature makes it an ideal platform for breaking news and live events.
  • Brand awareness: Twitter allows businesses to reach a large audience and build brand awareness through organic and paid promotion.
  • Customer service: Twitter’s direct messaging feature allows businesses to provide customer service and support to their customers.

Visual Content Platforms


Instagram is a visual content platform that allows users to share photos and videos. It is popular among individuals, influencers, and businesses. Some of the key features of Instagram include:

  • Stories: Short, ephemeral content that disappears after 24 hours.
  • Reels: Short, 15- to 60-second videos that can be edited with music and special effects.
  • IGTV: Longer-form videos that can be up to 60 minutes in length.

Benefits of Instagram:

  • Visual storytelling: Instagram’s focus on visual content makes it an ideal platform for telling a brand’s story through images and videos.
  • Influencer marketing: Instagram is a popular platform for influencer marketing, allowing businesses to partner with influencers to promote their products or services.
  • Engagement: Instagram’s highly visual nature and features such as likes, comments, and direct messages make it an ideal platform for engaging with followers and building a community.


YouTube is a video-sharing platform that allows users to upload and share videos. It is the second-largest search engine in the world and has over 2 billion monthly active users. Some of the key features of YouTube include:

  • Channels: Allows users to create a presence on YouTube and upload videos to their channel.
  • Live streaming: Allows users to live stream events, webinars, and more.
  • Advertising: Allows businesses to advertise on YouTube through ads that appear before, during, or after videos.

Benefits of YouTube:

  • Video marketing: YouTube is an ideal platform for video marketing, allowing businesses to showcase their products or services through videos.
  • Search engine optimization: As the second-largest search engine in the world, YouTube offers opportunities for businesses to rank high in search results and drive traffic to their website.
  • Monetization: YouTube allows users to monetize their channels through ads, sponsorships, and more, making it a potential source of income for creators.

Messaging Platforms


WhatsApp is a messaging platform that allows users to send text, voice, and video messages to each other. It is popular among individuals and businesses for its ease of use and end-to-end encryption. Some of the key features of WhatsApp include:

  • Groups: Allows users to create groups and chat with multiple people at once.
  • Business features: Allows businesses to create a presence on WhatsApp and communicate with their customers through the app.
  • Status: Allows users to share updates in the form of text, photos, and videos.

Benefits of WhatsApp:

  • Customer service: WhatsApp’s business features make it an ideal platform for providing customer service and support to customers.
  • Personalization: WhatsApp allows businesses to communicate with customers on a more personal level, building stronger relationships.
  • Privacy: WhatsApp’s end-to-end encryption provides users with a high level of privacy and security when communicating with others.


Messenger is a messaging app that is integrated with Facebook. It allows users to send text, voice, and video messages to each other, as well as make voice and video calls. Some of the key features of Messenger include:

  • Business features: Allows businesses to create a presence on Messenger and communicate with their customers through the app.
  • Reactions: Allows users to react to messages with emojis.
  • Bots: Allows businesses to create chatbots that can provide automated customer service and support.

Benefits of Messenger:

  • Customer service: Messenger’s business features and chatbots make it an ideal platform for providing customer service and support to customers.
  • Integration with Facebook: Messenger is integrated with Facebook, allowing businesses to reach their audience across both platforms.
  • Multimedia communication: Messenger’s support for voice and video calls and multimedia messages makes it an ideal platform for communicating with customers on a more personal level.


Social media platforms offer a wide range of features and benefits for individuals and businesses alike. Whether you’re looking to connect with friends and family, promote your products or services, or build industry connections, there’s a social media platform out there that can help you achieve your goals. By understanding the unique features and benefits of each platform, you can choose the ones that are best suited to your needs and reach your target audience effectively.

What is Social Media Marketing?

Social media marketing is a way to use social media platforms like Twitter, Facebook, Instagram and LinkedIn for marketing communication, social media advertising and business promotion. It involves creating and sharing content that is relevant to your business, engaging with followers, and monitoring feedback. This helps to build brand awareness and create a positive reputation.

Social media marketing is part of a digital marketing strategy where brands or individuals can use social media to connect and engage with their audience, potential customers and existing customers.

Can we use Social Media Marketing for Lead Generation?

Yes, Social media marketing can be used for lead generation, brand building, promoting new products or offers, distributing content with your target audience. You can use Facebook & Instagram Ads, LinkedIn Ads and content marketing on social media for lead generation.

Benefits of using social media marketing for business

Social media marketing is powerful way to engage your audience and establish direct communication with them. It allows brands to reach online customers and promote their business.

How you use social media for marketing will depend on your business, target audience and also on your business objectives.

Before you start using social media marketing, you must have a well-drafted social media marketing strategy and social media marketing plan to achieve your marketing goals.

In today’s connected world, almost everyone is on Facebook and Instagram. Social media has changed the way we communicate and interact with people.

knows social media platforms like Facebook, Instagram, LinkedIn and Twitter. Social media has changed the way we interact with our friends and family.

Social media has changed the way we interact with people and brands. Social media marketing has influenced buying decisions.

Social media marketing has become a powerful tool for marketers.

What is not social media marketing?

Many people in India still believe that social media marketing means creating a Facebook page and Instagram account to post content, product images and videos for promotion.

Creating a Facebook page and Instagram account can help you grow your business. Using social media marketing in the right way can increase your reach and brand awareness.

Assuming you are into travel business and you start posting photos of various destinations and tour packages without having a proper social media marketing strategy will not help you in growing your business.

Why Social Media Marketing is useful for business?

Brands can use social media platforms to communicate and reach their customers. Social media platforms like Facebook and Instagram can be used for promoting offers, discounts and giveaways.

Social media marketing can also be used as part of a content marketing strategy to share valuable content on various social media platforms like LinkedIn, YouTube and Twitter.

Benefits of using social media marketing for business:

  • Social media is affordable compared to traditional medium
  • Social media allows brands to connect with more users on different platforms
  • Consumers can share brand content with their friends
  • It’s easy and effective if used in the right way

Most popular social media platforms


Facebook has over 2 billion active users per month and is one of the best media to connect with friends and family through videos, posts, chats, and more.

Marketing through Facebook builds trust and also encourages users to register on the site instead of selling directly.


The number of users who have been active on WhatsApp for several months has exceeded 1300 million because it allows free instant messaging (private and group) with high privacy.

It is suitable for e-commerce, banks, personal service providers, travel and tourism companies.


LinkedIn is a business networking site with approximately 500 million users per month and also includes professionals and corporations to communicate with each other through job posts and information about professional knowledge.

The site is suitable for corporate customers, B2B, and small to medium enterprises to MNC.


Twitter is a micro-blogging platform that connects the world with tweets below 140 words and videos. Also, It allows the freedom to comment on current issues and has about 328 million active users per month.


Instagram has more than 700 million active users per month, and it is used for photo sharing and is integrated with Twitter, FB, and Flickr.

It is accurate for local businesses, B2C, travel companies, lifestyle brands for visual content and visualization of company image through images.

We at Aartisto Digital Marketing Agency provide the best info about Social Media Marketing in India. For best results and also to get more business LET’S DISCUSS

1. Facebook

Facebook remains the biggest social media platform in the world with more than 2 billion users. Facebook is widely used in India by people above 30 years.

Many small and medium companies, individuals and professionals are using Facebook to promote their business by either posting on their page, groups or by advertising on Facebook and Instagram.

Facebook can be useful for food, travel, fashion, education, fitness industries to reach new customers and create brand awareness.

You can learn more about how to use Facebook for business promotion in this blog

2. Instagram

Instagram is an amazing platform for brands since it gives you so many opportunities to show off your product: photos, videos, Stories, galleries, filters, and more. It now boasts more than one billion monthly active users.

What’s great about the platform is that it’s popular among all generations in all countries. 80% of Instagram users follow a business account. 73% of U.S. teens say Instagram is the best way for brands to reach them with new products or promotions.

Moreover, the platform itself facilitates shopping by adding shopping tags and checkout options to the posts. 130 million Instagram accounts tap on a shopping post to learn more about products every month.

3. TikTok

Although TikTok is a relatively new platform, its rapid growth made it an important source of brand awareness for social media users, especially Gen Z.

TikTok now has 800 million active users worldwide, and 41 percent of these users are aged between 16 and 24. So, if you want to reach a younger audience, TikTok is the place to be.

TikTok’s algorithm is also amazing for niche and specific products since it curates your feed based on your interests. It makes your job of finding new followers easier — the algorithm will push your content into the feeds of your potential audience.

Moreover, TikTok recently launched new ways to advertise on the app, giving brands more opportunities to attract customers.

4. Twitter

According to Hubspot, Twitter is a source of product discoveries for many people.


Because of its quick nature and ability to connect to basically anyone, it’s a perfect place to ask for recommendations. SproutSocial shows that 53% of consumers recommend businesses or products in tweets while a further 48% follow through to purchase those products or services.

5. YouTube

There’s a debate on whether YouTube is actually a social media platform or more of a streaming platform or content platform. Nevertheless, it’s one of the most popular platforms out there.


More and more people are looking up product reviews on the platform. Keep in mind that 80% of people who said that they watched a YouTube video related to a product they want to buy said that they did so at the beginning of their buying process.

If you’re ready to invest your time in creating content for YouTube, it can be a highly rewarding task. Just look at the BonAppetit channel that belongs to the magazine of the same name. It has almost 6 million subscribers and more than 1,3 billion views when the total circulation for the magazine doesn’t exceed 1,600,000 copies in a year.

Which is best social media marketing platform?

Best social media markeitng platform for small business

How to find the right social media marketing platforms?

1. There are a lot of social media platforms out there, and it can be tough to know which ones are right for your business. The best way to figure this out is to think about your target audience and where they are most likely to be active. For example, if you’re trying to reach millennials, Instagram and Snapchat are probably good choices. If you’re trying to reach baby boomers, Facebook and Twitter might be better options.

2. Once you’ve identified the right social media platforms for your business, it’s important to create compelling content that will reson
ate with your target audience. This means creating content that is interesting, informative, and shareable. Remember, social media is all about engagement, so the more engaging your content is, the more successful your social media marketing campaign will be.

3. Finally, don’t forget to measure your results and track your progress over time. This will help you gauge what’s working and what’s not, and make necessary adjustments to improve your results.

What is SMO?

Social Media Optimization (SMO) is a term for the process of improving the visibility of a brand, product or service on social media platforms like Facebook, Instagram, Twitter & LinkedIn. It includes activities such as following relevant accounts, posting engaging content and using hashtags to increase your reach.

This article will explore how SMO can help marketers grow their follower base and get more engagement on social media.

Bhavesh Gudhka

Bhavesh Gudhka is an entrepreneur, digital marketing consultant, trainer, author and founder of Optron Academy. Bhavesh has more than 12 years of experience in IT, Web Development, Digital Marketing & SEO.

View all posts by Bhavesh Gudhka →

Leave a Reply