Social Media Marketing

Businesses can use social media to reach a wider audience, connect with potential customers, and build brand awareness. By creating engaging content and using targeted advertising, businesses can reach a large number of people at a relatively low cost. 

Social Media Marketing allows brands to communicate with their audience via platforms like Facebook, Instagram,Quora, LinkedIn and YouTube.


In this complete guide to Social Media Marketing, you are going to learn:

  • What is Social Media Marketing, benefits
  • Importance of social media marketing for business
  • Benefits of social media marketing for small business
  • Various social media marketing platforms
  • Social media marketing tools
  • Social Media Marketing Strategies
  • How to get started with social media marketing
  • What is Social Media Optimization
  • Paid social media Vs. Organic social media
  • What is social media optimization
  • What is Social Media Advertising (Paid Social Media)
  • Social Media marketing vs. Influencer marketing
  • How to start social media marketing
    • How to choose best SMM platform
    • Creating Social Media marketing strategy
    • Social media profile creation
    • Social media presence optimization
    • Content plan
    • Content creation
    • Content posting
  • How to do social media marketing
    • Starting with Facebook & Instagram
    • Twitter
    • LinkedIn
    • YouTube
  • Social Media Marketing Tools
    • Hootsuite
    • Buffer
    • Buzzsumo
    • Mention
    • Bitly
    • Sprout Social
    • Social Status (Social Media Analytics tool)
    • Postoplan
    • Hopper – Social Media Analytics Tool
    • Tapinfluence
    • Sendible
    • Social Pilot
    • CoSchedule
    • Crowdfire
    • SocialBee
    • Post Planner
    • SparkToro – Audience Research tool
    • HypeAuditor
    • Socialbakers

What is Social Media Marketing?

Social media marketing is a way to use social media platforms like Twitter, Facebook, Instagram and LinkedIn for marketing communication, social media advertising and business promotion. It involves creating and sharing content that is relevant to your business, engaging with followers, and monitoring feedback. This helps to build brand awareness and create a positive reputation.

Social media marketing is part of a digital marketing strategy where brands or individuals can use social media to connect and engage with their audience, potential customers and existing customers.

Social media marketing can be used for lead generation, brand building, promoting new products or offers, distributing content with your target audience.

Benefits of using social media marketing for business

Social media marketing is powerful way to engage your audience and establish direct communication with them. It allows brands to reach online customers and promote their business.

How you use social media for marketing will depend on your business, target audience and also on your business objectives.

Before you start using social media marketing, you must have a well-drafted social media marketing strategy and social media marketing plan to achieve your marketing goals.

In today’s connected world, almost everyone is on Facebook and Instagram. Social media has changed the way we communicate and interact with people.

knows social media platforms like Facebook, Instagram, LinkedIn and Twitter. Social media has changed the way we interact with our friends and family.

Social media has changed the way we interact with people and brands. Social media marketing has influenced buying decisions.

Social media marketing has become a powerful tool for marketers.

What is Social Media Marketing?

Social media marketing is a concept of using social media platforms like Instagram, Facebook, Twitter, LinkedIn, YouTube, Pinterest and Quora for marketing.

Social media allows brands to reach their potential customers and directly communicate with them via social media platforms.

What is not social media marketing?

Many people in India still believe that social media marketing means creating a Facebook page and Instagram account to post content, product images and videos for promotion.

Creating a Facebook page and Instagram account can help you grow your business. Using social media marketing in the right way can increase your reach and brand awareness.

Assuming you are into travel business and you start posting photos of various destinations and tour packages without having a proper social media marketing strategy will not help you in growing your business.

Why Social Media Marketing is useful for business?

Brands can use social media platforms to communicate and reach their customers. Social media platforms like Facebook and Instagram can be used for promoting offers, discounts and giveaways.

Social media marketing can also be used as part of a content marketing strategy to share valuable content on various social media platforms like LinkedIn, YouTube and Twitter.

Benefits of using social media marketing for business:

  • Social media is affordable compared to traditional medium
  • Social media allows brands to connect with more users on different platforms
  • Consumers can share brand content with their friends
  • It’s easy and effective if used in the right way

Most popular social media platforms


Facebook has over 2 billion active users per month and is one of the best media to connect with friends and family through videos, posts, chats, and more.

Marketing through Facebook builds trust and also encourages users to register on the site instead of selling directly.


The number of users who have been active on WhatsApp for several months has exceeded 1300 million because it allows free instant messaging (private and group) with high privacy.

It is suitable for e-commerce, banks, personal service providers, travel and tourism companies.


LinkedIn is a business networking site with approximately 500 million users per month and also includes professionals and corporations to communicate with each other through job posts and information about professional knowledge.

The site is suitable for corporate customers, B2B, and small to medium enterprises to MNC.


Twitter is a micro-blogging platform that connects the world with tweets below 140 words and videos. Also, It allows the freedom to comment on current issues and has about 328 million active users per month.


Instagram has more than 700 million active users per month, and it is used for photo sharing and is integrated with Twitter, FB, and Flickr.

It is accurate for local businesses, B2C, travel companies, lifestyle brands for visual content and visualization of company image through images.

We at Aartisto Digital Marketing Agency provide the best info about Social Media Marketing in India. For best results and also to get more business LET’S DISCUSS

1. Facebook

Facebook remains the biggest social media platform in the world with more than 2 billion users. Facebook is widely used in India by people above 30 years.

Many small and medium companies, individuals and professionals are using Facebook to promote their business by either posting on their page, groups or by advertising on Facebook and Instagram.

Facebook can be useful for food, travel, fashion, education, fitness industries to reach new customers and create brand awareness.

You can learn more about how to use Facebook for business promotion in this blog

2. Instagram

Instagram is an amazing platform for brands since it gives you so many opportunities to show off your product: photos, videos, Stories, galleries, filters, and more. It now boasts more than one billion monthly active users.

What’s great about the platform is that it’s popular among all generations in all countries. 80% of Instagram users follow a business account. 73% of U.S. teens say Instagram is the best way for brands to reach them with new products or promotions.

Moreover, the platform itself facilitates shopping by adding shopping tags and checkout options to the posts. 130 million Instagram accounts tap on a shopping post to learn more about products every month.

3. TikTok

Although TikTok is a relatively new platform, its rapid growth made it an important source of brand awareness for social media users, especially Gen Z.

TikTok now has 800 million active users worldwide, and 41 percent of these users are aged between 16 and 24. So, if you want to reach a younger audience, TikTok is the place to be.

TikTok’s algorithm is also amazing for niche and specific products since it curates your feed based on your interests. It makes your job of finding new followers easier — the algorithm will push your content into the feeds of your potential audience.

Moreover, TikTok recently launched new ways to advertise on the app, giving brands more opportunities to attract customers.

4. Twitter

According to Hubspot, Twitter is a source of product discoveries for many people.

Twitter's Recommendations impact on consumer buying decisions

Because of its quick nature and ability to connect to basically anyone, it’s a perfect place to ask for recommendations. SproutSocial shows that 53% of consumers recommend businesses or products in tweets while a further 48% follow through to purchase those products or services.

5. YouTube

There’s a debate on whether YouTube is actually a social media platform or more of a streaming platform or content platform. Nevertheless, it’s one of the most popular platforms out there.

YouTube stats on consumption

More and more people are looking up product reviews on the platform. Keep in mind that 80% of people who said that they watched a YouTube video related to a product they want to buy said that they did so at the beginning of their buying process.

If you’re ready to invest your time in creating content for YouTube, it can be a highly rewarding task. Just look at the BonAppetit channel that belongs to the magazine of the same name. It has almost 6 million subscribers and more than 1,3 billion views when the total circulation for the magazine doesn’t exceed 1,600,000 copies in a year.

Which is best social media marketing platform?

Best social media markeitng platform for small business

How to find the right social media marketing platforms?

1. There are a lot of social media platforms out there, and it can be tough to know which ones are right for your business. The best way to figure this out is to think about your target audience and where they are most likely to be active. For example, if you’re trying to reach millennials, Instagram and Snapchat are probably good choices. If you’re trying to reach baby boomers, Facebook and Twitter might be better options.

2. Once you’ve identified the right social media platforms for your business, it’s important to create compelling content that will reson
ate with your target audience. This means creating content that is interesting, informative, and shareable. Remember, social media is all about engagement, so the more engaging your content is, the more successful your social media marketing campaign will be.

3. Finally, don’t forget to measure your results and track your progress over time. This will help you gauge what’s working and what’s not, and make necessary adjustments to improve your results.

What is SMO?

Social Media Optimization (SMO) is a term for the process of improving the visibility of a brand, product or service on social media platforms like Facebook, Instagram, Twitter & LinkedIn. It includes activities such as following relevant accounts, posting engaging content and using hashtags to increase your reach.

This article will explore how SMO can help marketers grow their follower base and get more engagement on social media.