The innovations in digital marketing have grown overtime at a great speed. Digital Marketing trends have been developed a lot within the year 2021. There is more competition in digital marketing day by day so you must adapt to the competitive and evolving changes in the world of digital marketing. Being into this marketing field requires proper homework on the different topics and their certifications.
Therefore, this article provides a list of top 10 things that will change the future of digital marketing.
- ARTIFICIAL INTELLIGENCE
Artificial intelligence aids businesses to improve how their employee work. Artificial intelligence is the ability of a computer-controlled robot or a digital computer to perform tasks with intelligent beings. AI is transforming many industries from finance to tech and even helping retail businesses in becoming more efficient. AI is being used to optimize digital marketing campaigns by improving all aspects of them. The use of ‘chatbots’ provides customers a 24 hour service, seven days a week. One common example of AI is the chatbot, the chatbot is automated for users to be able to ask questions related to the product or service provided by the website. It begins with welcome greetings to the customer e.g ‘Hi how may I help you?’ and afterwards the customer can ask questions about the price of the product, various products offered, different locations of the company, etc. When everyone is asleep let your chatbot do the work for you! So therefore, brands and marketers use AI digital marketing to save time and resources. You can use these tools to build your chatbot:-
- VIDEO MARKETING
An important marketing trend in the year 2021 is video marketing with over 70-80% of consumers relating to the video content of the brands worldwide. Video marketing is using videos to promote your brand, if the content is perfect and the video is crafted properly then people get connected to such ads and due to this they can boost the sales of the company. This digital marketing model is a vital research topic for business owners. Video marketing is done by making attractive and relevant videos and then advertising them on applications and websites. Video marketing is done highly is the form of ads on:- Youtube, Snapchat, Amazon, Netflix and Hotstar. The idea is to promote the product and brand and showing ads to customers who would be interested in that product;- Displaying a lipstick ad to a user on youtube who mostly watches beauty and cosmetics related videos. Filmora is widely used by digital marketers for video editing.
- SEARCH ENGINE OPTIMIZATION
In simple terms, search engine optimization is a set of practices designed to improve the appearance and positioning of your web pages in organic search results. SEO is process of improving the quality and quantity of website traffic to a website or a web page from search engines. So this digital marketing topic educates site owners on important skills for effective web rankings. Tools used for SEO :-Semrush , google Search Console, Ubersuggest, Keywordtool.io, etc
- VISUAL SEARCH
Visual search is a marketing tool. This marketing tool enables people to search for brand and product simply by uploading an image. Visual search is an artificial intelligence technology that allows users to conduct an internet search using a picture, rather than keywords. Some visual search engines includes Google lens, Pinterest, Cam find, TinEye, Picsearch and Bing Visual Search. An advantage of visual search is that it relies on item appearance. There is no need of other data such as bar code, QR code, product name, etc
- SOCIAL MEDIA MANAGEMENT AND MAREKETING
To become a qualified digital marketer, you must familiarize yourselves with the management of social media. Social media management is a process of managing your online presence on social media platforms is Facebook, Instagram, Twitter and Linkedin by creating, publishing and analyzing content you post. Managing social media also includes engaging and interacting with social media users. So therefore, brands nowadays requires someone to fully manage their public relations online and social media channels.
- CONTENT MARKETING
When it comes to digital marketing, content is very important and is very vital. Content marketing is the creation and distribution of digital marketing with the goal of increasing brand awareness, improving search engine rankings and generating audience interest by creating attractive, relevent, valuable and consistent content to attract and acquire audiences. So it plays a strategic role in placing brands at the forefront of their customers.
- E-MAIL MARKETING
Email plays a crucial role in digital marketing field.It provides a broad scope in the act of designing effective emails to potential customers. Email marketing is the act of sending promotional messages to the people in large quantities. Email marketing is used to generate leads or to generate sales and it may contain advertising. Therefore good knowledge of Email marketing skills enables you to increase your expertise in the digital world. Most commonly used tools for email marketing are:- Mailchimp, Mailmunch, Hubspot.
- USER-GENERATED CONTENT
User-generated content is also know as UGC or consumer generated content. User-Generated Content or UGC is any content-text, videos, images, blogs, testimonials, etc created by the people for the people. User-generated content has overshadowed the marketing trends that prevailed for years simply because it is willingly published by users on various platforms, making it the most authentic, creative, reliable and trustworthy content that you see online. Brands are no longer promoting their brand; it is the users doing it for them. Anything you see online, including testimonials, reviews, feedback, social media content, blogs, videos or images is a part of user’s build-up content.
- SOCIAL COMMERCE(E-COMMERCE)
Brands are making use of social media to boost sales. Social commerce use networking websites such as facebook, instagram and twitter as vehicles to promote and sell products and services. A social commerce campaign becomes successful when the number of retweets, likes and shares are measured. Social commerce professionals create and post messages with interactive features that promote online sales. Brands includes e-commerce as a less risky platform for ensuring final purchases from their customers
- CONVERSATIONAL MARKETING
Modern marketing nowadays is conversational. People prefer brands they can interact with and product manufacturers are responding. Conversational marketing is a method of engaging with the vistiors on the website and generating leads through forms,etc.This digital marketing topic enables a real time, one-to-one connection between customers and marketers.
Bhavesh Gudhka is an entrepreneur, digital marketing consultant, trainer, author and founder of Optron Academy. Bhavesh has more than 12 years of experience in IT, Web Development, Digital Marketing & SEO.