Let’s start from the beginning. Backlinks are essential factors in any content marketing strategy as they improve your SEO, driving increased traffic to your website. Backlinks are very important for a successful website.
However, things changed a lot over the years. It is not just about getting as many links as possible anymore; it’s also about getting links from reputed domains and getting visitors to click through those links.
What are Backlinks??
Backlinks are the links when one website links to another website it is also called an inbound link or incoming link.
The backlink is one of the most important search engine ranking factors if you want to rank higher on the search engine result page the focus should be on quality backlinks. If your website gets a backlink from a higher authority website the higher your website will rank on the search engine results page.
Why are backlinks important??
Backlinks are very important as it signifies that the content of the web page is useful and valuable whenever the website gets a backlink the Google improve the ranking of the website which is very important for website SEO. Backlinks are considered something like a vote of confidence by the Google Search algorithm. Also, the more prestigious and higher rated the website that links to your own is, the stronger the backlink whereas the spam links can harm the SEO performance and can also remove your website from SERP,
let’s take an example of a health blog site that links to a blog post comparing the best Protein Shakes for building muscle so here health blog post will give a backlink to website giving information on best Protein Shakes
Types of Backlink
There are only 2 types of backlink
dofollow and nofollow.
A person reading a web page will never see the difference between a dofollow and a nofollow backlink. The difference is in the source code. There’s a specific tag in the source code that determines how Google and the other search engines view the backlink, which also determines the effect of that backlink on your SEO profile.
Dofollow backlinks are the most common and valuable type of backlink for SEO.
It allows Google, or whatever search engine is being used, to follow them and reach your website. Basically, these are links will help in increasing domain authority and ranking. It also improves page rank and higher page rank attracts advertisers
Let me show you syntax of dofollow link
<a href=”https://mywebsite.com”>Learning Backlinks </a>
Nofollow links are just the opposite of dofollow backlinks. They do not add value in ranking and are not very useful.
This is how a nofollow link would look
<a href=”https://mywebsite.com” rel=”nofollow”>Learning Backlinks </a>
A backlink is one of the off-page SEO techniques and it’s very effective for improving page rank and bringing traffic to your website you will benefit from backlinks if you have quality content, and you can gain trust.
Bhavesh Gudhka is an entrepreneur, digital marketing consultant, trainer, author and founder of Optron Academy. Bhavesh has more than 12 years of experience in IT, Web Development, Digital Marketing & SEO.