September 17, 2021

What is Digital Marketing?

The word digital marketing is becoming popular in India nowadays. Whether it is a small or big MNC’s, everyone is using digital marketing to promote their business, acquire more customers, and sell their services or products.

But what is digital marketing really?

Digital marketing is an umbrella term used for promoting business online. Digital marketing has a different meaning to different people with a different objective.

Digital marketing is a way of marketing and advertising business using the Internet and digital media. Digital marketing uses digital devices like computers, mobile and digital display and digital TV to convey marketing messages.

Digital marketing is the concept of using the internet and digital media on digital devices for marketing.

Traditional Marketing vs. Digital Marketing

People often compare traditional marketing to digital marketing. To understand digital marketing, it’s important to first understand traditional marketing.

What is traditional marketing?

If we go in the past, businesses were promoted using traditional methods like TV, newspaper, radio, print and hoardings etc.

Traditional marketing is typically offline and also known as offline marketing.

Traditional marketing is still used by many brands along with digital marketing.

Why digital marketing is becoming popular?

But now things have changed and people are spending more time on digital devices like computers and mobiles. Many people with smartphone and Laptops with the internet are using online platforms like Google, Facebook, Instagram and YouTube.

Compared to traditional marketing, digital marketing has a much bigger reach at a lower cost and the best part of digital marketing is, you can measure and improve with the help of data.

Now things are changing and brands have started shifting their focus on digital marketing.

Advantages of Digital Marketing

One of the biggest benefits of digital marketing is the opportunity to target a specific audience and the second big benefit is to measure its results.

Apart from targeting a specific audience, digital marketing