SEO is commonly known as a process of improving website ranking in search engines like Google. Many people think SEO promoting website in Google.
As per digital marketing, SEO is a technique or process which is used by SEO professionals or digital marketing experts to improve website visibility in organic search results for specific keywords or topic to drive free traffic.
Why SEO is Important in digital marketing?
SEO plays a very important role in digital marketing. SEO is always part of a digital marketing strategy to drive free traffic on a website or a blog.
Here are some reasons why digital marketers use SEO:
- SEO offers much better ROI compared to paid ads and social media investment.
- SEO helps in getting organic traffic which is free
- SEO is difficult, so many competitors don’t focus on SEO and organic ranking. Due to this we can get a competitive advantage
- SEO results stay for longer duration
- SEO drives unlimited traffic for free.